Discussions
SpectrumBPO: Building Amazon Brand Identity
17 days ago by Maria
SpectrumBPO’s experts began by revamping the client’s product listings. Every title, description, and image was optimized to meet Amazon’s best practices while highlighting the brand’s unique value. Through precise strategy in branding amazon, SpectrumBPO ensured the storefront appeared professional, cohesive, and appealing to target customers. The team also implemented A/B testing for product images and bullet points, which led to a noticeable increase in click-through and conversion rates. Within two months, the client’s brand visibility improved significantly, attracting more organic traffic.